Our History & Values

Company History

What sets us apart from other public relations companies is that we understand that in PR we are not the boss, our clients are! Our staff is the hardest working team in the PR game and we do not operate on a 9 to 5 mentality. We work until the job is done and we tirelessly campaign for your visibility in the press. Our impeccable writing skills, influential contacts, and professionalism are just a small sample of what we offer to help you succeed in your future operations. Farah Fortune, our founder started African Star Communications after great success as a publicist within the corporate and entertainment world working in the realms of Entertainment, Non-profit organizations, Eventing, Corporate, Consumer Products, E-commerce and Internet Public Relations.

Farah comes from a diverse media background. With experience in the media/advertising industry in the United Kingdom, she has evolved into using those strategies in her career. She has publicity experience from companies such as Media 24 and Ster-Kinekor to name a few which has provided the platform to fulfilling relationships within the media. One of her biggest campaigns she has worked on was providing the publicity for TSOTSI, (which made news maker of the year 2006) the Oscar winning film which provided South Africa with its first Oscar for a movie. Her contacts and relationships with celebrities and corporate and media has been a solid platform for an extensive portfolio.

In 2011 Farah was included on the annual list of “Top 200 young South Africans” (In the Business and Law Section) by Mail and Guardian newspaper, Farah was also awarded the Women in Leadership Award, in 2014, by the World Women’s Congress, for the work she has done in her field. She has been noted as one of the top publicists and event managers in the corporate and entertainment industries by numerous publications and television shows. Her portfolio runs from events with some of the nation’s hottest night clubs, Venues, Products, Brands, Corporate Conferences and VIP weddings to launching many a celebs career. Farah also won the ‘Leadership in Business’ Award at the Woman’s World Congress in February 2014 and has recently been named on the list of Top 50 Global Social Innovators.

African Star Communications also launched their Nigerian Office in April 2011 with a 3 staff capacity based in Lagos.

Company Values

The underlying corporate values underpinning the business approach of African Star Communications incorporate the following:

Foundational Values
  • Integrity and honesty
  • Innovation
  • Customer orientation
  • Accuracy
  • Commitment
  • Enthusiasm
  • Responsiveness
Resultant Benefit Values
  • Customer service
  • Excellence
  • Empowerment
  • Community benefit
  • Achievement
  • Competitive edge
  • Market leader
Service Feature Values
  • Quality service
  • Creativity
  • Reliability
Legacy Values
  • Credibility
  • Consistency
  • Accessibility